Strategic Design Research

Hi, I'm Margaret McGill. I help organizations answer their "so what?" and "now what?"

After over a decade working across industries, I've come to realize that while any researcher can find the answer, often organizations ask the wrong questions. I use my deep expertise in strategic research and design to help organizations ask better questions for the problems they have. My strategic lens makes those answers actionable in the near term.

How we can work together

I can embed with existing design and research teams.
I can scope and execute a full strategic research project to meet your organization's specific needs.

Offerings

Qualitative user research
Design thinking expertise
Workshop facilitation
Research recruiting
Experience mapping
Survey development
Product or service evaluation
Competitive audits
Organizational assessments

Industry Experience

Healthcare
Civic and government
Construction
Financial services
Consumer Package Goods
Retail
Food and beverage